Corporate Brand Marketing

  • Web/Digital
  • Front-end Web Development
  • UX Design
  • Layout
  • Animation/Video

Brand Management

Manages and updates Perficient's Corporate Brand Guidelines site, hosted on Frontify. Consistently explores new ideas and designs.

Brand Center - Homepage
Brand Center - Brand Colors
Brand Center - Do's and Dont's

Front-end Web Development

Builds one-page landing pages and resource hubs with custom HTML/CSS using bootstrap and javascript. Codes HTML emails for Outlook and Pardot.

Landing Page - 2
Landing Page - 1
Landing Page - 3

Salesforce Pardot Development

I refreshed the look of our generic landing page and developed a WYSIWYG template with Pardot attributes for the Email Team to easily place different content into.

Standard Pardot Template - Before

BEFORE

Standard Pardot Template - After

AFTER

Video/Animation

Creates animated web ads and social graphics using After Effects and Creatopy. Creates audio wave animation graphics to promote company podcast. Helps video team with production work in Premiere Pro.

Creatopy Platform
Web Ad - Explore Strategic Positions Square
Web Ad - Explore Strategic Positions Static
Web Ad - Explore Strategic Positions Wide
Community Impact Graphic Dark
Community Impact Graphic White

Additional Responsibilities

 

Management - managing multiple ongoing projects and areas of the Marketing department – corporate brand guidelines site, monthly all-colleague email sends, brand ambassador partnerships (coordinating projects with the Atlanta Falcons, St. Louis Cardinals, St. Louis Blues, etc.), bi-annual company magazine (100+ page magazine designed by 10+ designers)

Web/Digital - working closely with Sitecore content authors on company website to provide graphics/assets, UX designer on website re-design projects, lead POC for all design needs

Layout - using InDesign to create company collateral — guides, perspectives, white papers, interactive PDFs, bi-annual internal company magazine

Presentation Design - helping the Sales team create and clean up Powerpoint presentations

Internal Logo Design - creating logomarks and graphics for a variety of internal and external programs. Managing the creative side of the company podcast, designs cover art, and promotional graphics

Tradeshow / Event Design - creating large-scale tradeshow booth graphics, signage, and physical promo items

matthew.dickerman@yahoo.com

I would love to hear from you. Please reach out!